Local Restaurant Short-Form Ads

Project Brief

Brand: Harvest Table Restaurant — Durham, NC

Farm-to-table restaurant promoting their new summer menu and dinner reservation experience.

Audience: Local Durham residents, food lovers 28–50, health-conscious diners.

Vibe: Warm, earthy, inviting. Think Sunday afternoon, natural light, rustic wood tables.

Content needed:
- Menu reveal / food highlights
- Behind-the-scenes kitchen clip
- "Why we source locally" story beat
- Reservation CTA content

Deliverables: 4 videos (15–30s) + 6 social image posts. Include summer colors — warm oranges, greens.

Deliverables

Skills Needed

Brand Assets