Skincare TikTok Ad Pack

Project Brief

Brand: GlowCo Beauty — Vitamin C Glow Serum

Campaign Goal: Drive awareness and first-time purchases among women aged 22–35 on TikTok and Instagram Reels.

Tone: Casual, authentic, relatable. Think everyday person stumbling across this product and genuinely loving it — not polished influencer content.

Hook ideas:
- "I stopped using my $80 serum for this $24 one"
- "Dermatologists don't want you to know about this"
- "Day 7 update — here's what happened to my dark spots"

Do NOT use: clinical claims, before/after medical comparisons, competitor mentions.

Deliverables: 3 videos at 9:16, 30–60 seconds each. Include captions and hook text overlay for at least 2 of the 3.

Deliverables

Skills Needed

Brand Assets